Healthcare Marketing
Healthcare Marketing represents the new communicative approach related to public health. It applies the principles and theories of traditional marketing and digital marketing to prevention, promotion, and protection of health strategies.
Professional Team
Our working group comprises specialists with up-to-date and in-depth knowledge of strategic frameworks and digital marketing, capable of developing a comprehensive operational vision of the practice and professional that is distinctly different from the past.
Ethical standards
We believe in respecting the ethical standards of healthcare professions, transparency, and fairness. We believe in flexibility and dynamism applied to work, as they allow full support to the client aimed at achieving marketing objectives.
Digital Marketing
Thanks to our Digital Marketing plan for the medical sector, we provide people with the opportunity to understand the work performed, the characteristics that distinguish a medical professional from others, and their strengths. The plan allows the promotion of specific activities or services that would otherwise be less visible at a local level. Word of mouth, which once formed the basis of doctors' reputations, is no longer as effective.
Digital Marketing plan
The digital marketing plan in the medical sector requires a series of interventions aimed at building a strong online presence for the professional.
We can summarize the interventions with the following actions:
- marketing plan logo
- personal branding
- corporate image
- health communication
- web and SEO
- email marketing
- social media marketing
- Google AdWords campaigns
- customized apps (IOS/Android)
- health events
Implementation of the plan
Implementing the Digital Marketing plan in the medical sector is suitable for all professionals working in this field and, more generally, in the healthcare sector. Increasing one's qualified online presence creates visibility and credibility (web reputation) in the public opinion.