Web e SEO

SEO Search Engine Optimization.
Online Marketing campaigns through organic traffic, specifically:

• Definition of keyword sets (coordinate with the press office or communication department to determine the group of keywords - composed of one or more words - through which to appear among the top positions in the search engine).
• Optimization of content from both a technical perspective (coding of page structure) and a content and editing perspective (constructing content in relation to keyword density and keyword popularity of the page).
• Creation of an incoming link network that reinforces the page (link building).
• Ranking analysis - monthly reports (ensuring constant tracking of gained/lost positions to understand the campaign's progress).