Promoting

Once the project is realized and the necessary tools are created, we move on to the promotion phase through activities such as SEO (Search Engine Optimization), Advertising (both traditional and online), Social Media Marketing, and Email Marketing.

The solutions proposed are essentially two: offline advertising and online advertising.

Offline advertising, ADV off-line, is the first advertising system we have come to know. Television commercials, billboards displayed on the streets, newspaper and magazine ads, flyers, and more. These activities are not aimed at decline or demise; in fact, a good marketing and advertising strategy usually incorporates both types of advertising.

On the other hand, ADV online encompasses everything that happens over the internet, from web marketing strategies to pre-video ads on platforms like YouTube, to pop-up ads on websites, to integrated strategies on Google, Facebook, and Instagram. It has the advantage of being highly targeted, yet it can also become quite aggressive. This way, our clients have the opportunity to select their desired audience: age, gender, language, occupation, and so forth, allowing them to offer people only what they truly need.